Time Magazine offered, “More than anything else, baseball should learn to peddle the real nostalgia–Jackie Robinson breaking the color barrier, Lou Gehrig’s farewell speech and the first appearance of the San Diego Chicken.”
Rolling Stone magazine simply headlined him “The Legend,” while others have named him, “the Sir Lawrence Olivier of mascots.”
Giannoulas parlayed his one week gig into a five year run with KGB, in the process making it the most storied promotion in radio history.
As a performer at large, his goofy doings included over-the-top station giveaways with tons of watermelon delivered to beach sites in refrigerated trucks, concert tickets handed out on the streets and albums passed out in the parks, among other promotional adventures. His tenure featured two generations of costumes. The first, a rental from a defunct, local shop was a horrid, rag tag thing, adorned with paper maché head and a heavily padded body of red cloth zig zags to emulate feathers. Novelty amusement aside, the contraption was known to spook children.
Later, however, a different styled outfit was made which proved to be the catalyst for the character. It was lighter and brighter, enabling Ted to become nimble and animated among the crowds like never before. The Chicken seemed like a cartoon come to life.
Not only did he bring this new found energy to sporting events, he also carried on crazily at rock concerts. He was even invited to make spontaneous appearances on stage with marquee rock acts of the 70s and 80s. He jammed in the spotlight with Jimmy Buffett, Paul McCartney, Sammy Hagar, J. Geils Band, George Thorogood, The Ramones, Doobie Brothers, Cheap Trick, Chuck Berry, Jerry Lee Lewis and dozens more.